Get ahead, experiment and create! Analyze, learn, act!

Lab (lat. Laboratorium)
is a facility that provides controlled conditions in which scientific or technological research, experiments, and measurement may be performed

PRODUCTION
ARE
CREATIVE &
WE
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Team

The team with more than 12-year production & creative experience in Russia and abroad.
We know how to arrange the most restricted locations, build complex sets and manage ambitious projects on top level.

Combining and using the possibilities of artistic and technical solutions, experience and expertise of professional specialists, we implement new and improve already proven solutions, developing and synthesizing creative, technical and design culture in the field of marketing, communications, art and technology.

We help our clients to go ahead and build future trends.

YOUR RELIABLE SERVICE PRODUCTION PARTNER
Creative design
We develop challenging visual image of the brand and the concept of its promotion through events and communication with the right audience
Technical production
We love to research and find non-standard solutions to complex technical purposes, accurately turning the creative concept into reality
Art collaborations & integrations
We have a good sense of contemporary art, we do love to combine incompatible and integrate brands into the modern cultural context
Flexible management system
For each project, we build an individual optimal set of participants with unique expertise in specific areas for the best implementation of the plan
EXPERTISE
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OUR
CLIENTS
BRILLIANT TEAM
  • Irene Shurkina
    Producer, founder
    Founder of 11LAB, manager and strategist with 20 years of experience in organizing and conducting events throughout Russia, including protocol events at the top level
  • Alice Bulatova
    Producer, founder
    Founder of 11LAB, producer of theatre and event projects with a focus on the implementation of multi-level non-standard events for international brands
  • Ivan Pichugin
    Art director
    An expert in the field of creative advertising communications and object design, ex-art director of the country's main department store - TSUM
  • Maksim Fedorov
    Technical director
    An engineer, a professional with 15 years of experience in implementing complex large- scale events in Russia and abroad, including Olympic Games 2014, FIFA 2018 etc.
OUR CLIENTS
WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO
WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO   WHAT WE DO
HYUNDAI
PROJECT
  • Almost nature installation with hanging the real hydrogen engine components
  • interactive media table
  • VR tours to experience the unmanned technologies of future mobility
  • IONIQ installation
  • Smart City model installation
  • the 1st hydrogen car in Russia — Hyundai NEXO
01
5 big zone:
Full technical production of the exhibition space at Hyundai Motor Studio Moscow. International project dedicated to the Hyundai smart mobility technologies for the future generations
HYUNDAI ART
PROJECT
  • 4 International contemporary artists
  • 4 installations
  • 1 theatrical performance
  • 1 art curator from Hew York
02
World on a Wire exhibition project at Hyundai Motor Studio Moscow presented by HYUNDAI x Rhizome of the New Museum (NY)
BVLGARI
PROJECT
  • 1.5 months of exhibition
  • 13 exhibition modules
  • 2 large hanging posters
  • 60 flags
  • More than 150m2 of carpet
  • Bvlgari branded Ice Cream Kiosk
03
Full production of the Bvlgari exhibition in GUM. The project was dedicated to the history of the Italian jewellery brand and introduced the opening of the Bvlgari exhibition "Tribute to Femininity" in the Moscow Kremlin
CHANEL PROJECT
  • 150 guests
  • 25 exhibition modules
  • More than 40m2 of wheat
04
Full production and event management of the amazing Chanel exhibition and dinner for the clients of the brand
CARTIER PROJECT
  • 100 guests
  • 3 sculptures by Grigory Orekhov
  • 8 dancers
  • 1 music band
  • 1 pianist
  • Anatoly Kazakov as a Brand Chief of the dinner
05
Inimitable high-jewelery dinner combining contemporary ballet, sculpture, piano concert and the new Cartier collection
JIMMY CHOO PROJECT
06
The production of Jimmy Choo branded corner in GUM.
Was dedicated to the release of a new collection of the brand
SBERBANK PROJECT
08
Design concept of the stand for holding online lectures
SBERBANK PROJECT
07
Design project of an exhibition stand for Sberbank
SBERBANK PROJECT
09
Stage design project for Sberbank conference
INVISIBLE MOSCOW PROJECT
  • 5 languages (ru, en, fr, de, es)
  • “Golden Mask” National Theatre Award and Festival (category: Russian Case 2020)
  • “Polar Star” professional competition for Moscow companies in tourism (category: best excursion project 2020)
10
Immersive tour performance for 30 people. An experience which combines a theatre play and a sightseeing tour with cinematic sound design and a binaural twist that deeply immerse into the plot.
It is a site-specific walk for those who find themselves confined inside of a tour bus. It lifts the curtain on the actually important and thus hidden landmarks in only 100 minutes.
Just put on your headphones and follow the heroine. Her voice will guide you through the most well-designed stage set — the streets of Moscow. Feel free to observe, eavesdrop, and play with the surroundings!
CO-TOUCH PROJECT
  • The Participant of the NET Festival (New European Theatre, 2017)
  • The Participant of “Lake Studios” festival (Berlin, 2018)
  • The participant of “Room of eyes” festival (Berlin, 2018)
11
Interactive tactile performance which engages with the audience through touch, movement and immersive binaural soundtrack.
Field recordings for that piece were collected during travels around the world with the help of 3D microphone.
+7 (926) 583 94 47
Alice@11-lab.com
Contacts
Location
B. Dmitrovka str., 20/1 Moscow City
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About
Project
Contact
Team